The operator workspace built around behavior-first decisions.
An enterprise CRM designed for property operators — lead capture through move-in, tenant messaging, task orchestration, and portfolio reporting, all threaded to HSI decisions and applicant identity.
- Send Alvarez lease packet
- Call P. Nguyen re: cosigner
- Approve tour · Ridge 402
- Renew · Oakwood 118 (30d)
- R. AlvarezSigned lease packet — thank you!
- K. PatelConfirming move-in Feb 22
This is where StabilityLogic is headed next. The CRM sits on top of the live HSI decision engine and turns individual applicant scores into a coordinated operator workflow — with lead source attribution, tour scheduling, approval automation, and structured communication history. Currently in design; production build begins after the Q2 pilot cohort.
Capabilities.
Unified applicant pipeline
Every lead, application, tour, approval, and move-in in a single pipeline view — filterable by property, source, or HSI band.
Lead-source attribution
Track which channels (Zillow, referral, web, walk-in) produce the highest-quality applicants by HSI band and conversion rate.
Tour + calendar
Scheduled tours, follow-ups, renewals, and inspections in one calendar with automatic reminders.
Communication history
Threaded email + SMS history per applicant. Twilio integration on the roadmap for SMS delivery at scale.
Move-in workflow
Lease packet generation, digital signature routing, deposit collection, and welcome sequence — kicked off automatically on approval.
Tasks + reminders
Auto-generated tasks from decisions (call cosigner, verify income, schedule inspection) with owner assignment and due-date SLAs.
Built for enterprise operators.
Not a bolt-on to a generic CRM
This is built for renter workflows — no forcing a real-estate CRM to pretend it understands leases, tours, and applicant scoring.
Threaded to the decision
Every applicant record surfaces the HSI score, decision rationale, and adverse-action document alongside contact history.
Multi-tenant + per-org roles
Owner, manager, agent, and reviewer roles with granular per-property access — designed for portfolio operators from day one.
Where this is going.
Dates are directional. Enterprise pilot partners shape the sequencing.
- Design + wireframes
- Pilot-partner interviews
- Multi-tenant org layer (already live in HSI workspace)
- Applicant pipeline v1
- Basic task + calendar
- Twilio SMS integration
- Lease packet + e-sig
- Renewal automation
- Move-in / move-out workflows
- PMS bi-directional sync
- Portfolio-level analytics
- Public webhooks
Run this against your live portfolio.
Enterprise pilots include a backtest on your historical applicants, a signed DPA, and a dedicated integration engineer.